Brutal Salty Energy, formerly Holyfat: fat-based endurance fuel, no added sugar, made in Europe.
Simple ingredients. Nothing superfluous.
You don't need an endless ingredient list to make sports nutrition. We choose every ingredient for a specific reason.
No filler. No miracle promises. No trends to follow.
Our Zone 2 purée is the proof: three ingredients, nothing else.
Roasted macadamia nuts (95 %): the base, rich in good fats, for energy that lasts on long runs. Discover the benefits of macadamia nuts.
MCT oil: fats the body quickly uses as an energy source.
Sea salt: to replace the sodium lost through sweat.
No added sugar. Just the ingredients we chose to put in your fuel.
Why match your nutrition to every workout?
No two workouts are the same. A long Zone 2 run, a threshold session, a marathon or an ultra don't stress the body in the same way. Yet most sports nutrition products always give the same answer: sugar.
At Brutal Salty Energy, formerly Holyfat, we make a different choice: an endurance fuel with no added sugar, made from real food and good fats. Depending on the intensity and duration of the effort, the body draws on different energy sources. Matching your fuel to your training means keeping your energy steady from start to finish.
Our FUEL range starts with the Zone 2 purée: macadamia, MCT oil and sea salt, with 4.3 g of carbs per pouch. An alternative to energy gels for long runs, compatible with most keto and low-carb approaches.
When the intensity rises, our FLUID range takes over with Tempo, a hypotonic sports drink: 15 g of carbs and 600 mg of sodium for hydration.
To go further, read our guides: Sports nutrition for endurance, What to eat before running, What to eat during a run, Recovery after running and our guide to alternatives to energy gels.
Our philosophy
Life is brutal.
Endurance is hard by nature.
It takes time, discipline and sacrifice.
But it is exactly this difficulty that lets us go further, discover what we are capable of and find a freedom you can't find anywhere else.
A taste for sacrifice.
Brutal Salty Energy is the story of Alvaro Madrazo, founder of Holyfat, and his years spent on long distances.
Discover our story
Frequently asked questions
Brutal Salty Energy (BSE), formerly Holyfat, makes fat-based endurance fuel with no added sugar. Our products are designed for trail running, cycling, running and ultra-endurance: stable energy, without relying on sugary gels.
A typical gel is mostly sugar: fast energy, but short-lived. Our Zone 2 purée delivers energy from fat (macadamia, MCT and salt), with only 4.3 g of carbs per pouch. For harder efforts, our Tempo drink adds a moderate amount of carbs.
The Zone 2 purée contains 4.3 g of carbs and 1.6 g of sugars per pouch, naturally present in macadamia, with no added sugar. It fits most keto and low-carb approaches. The Tempo drink deliberately contains 15 g of carbs: it's made for when the intensity goes up.
ZONE 2 for long sessions at moderate intensity: steady background energy from fat. TEMPO for sustained efforts: a hypotonic drink with 15 g of carbs and 600 mg of sodium for hydration. CORE and ULTRA are coming soon.
Zone 2: one pouch every 2 hours. Tempo: one sachet mixed in 500 ml of water, to drink over one hour. The two work together: Zone 2 for steady background energy, Tempo when the pace picks up.
Our products are made in the European Union, with simple ingredients. Example: our Zone 2 purée contains 95% roasted macadamia nuts, MCT oil and sea salt. Nothing else.
