LIFE IS BRUTAL
★★★★☆ 4.6/5 from 1,000+ customer reviews.
LIFE IS BRUTAL
★★★★☆ 4.6/5 based on 1,000+ customer reviews.
LIFE IS BRUTAL
★★★★☆ 4.6/5 from +1000 customer reviews.
LIFE IS BRUTAL
★★★★☆ 4.6/5 based on 1,000+ customer reviews.
FUEL EVERY WORKOUT.
CORE — TEMPO — ZONE 2 — ULTRA
we have something for you.
SALTED MACADAMIA — FUEL ZONE 2. PRE-ORDER OPEN. FIRST COME, FIRST SERVED.
Why shouldn't all workouts be fueled the same way?
A long fundamental endurance outing doesn't have the same needs as a tempo session or a competition.
Yet, most sports products always offer the same solution: More sugar.
At BSE, we adapt the fuel to the effort.
The BSE system
CORE
For short outings, daily use, and small appetites.
A simple snack for when
you need energy without overdoing it.
TEMPO
For sustained training and regular exertion.
An intake designed to keep pace without
weighing down digestion.
ZONE 2
For long endurance rides.
Stable energy for the hours spent
building your engine.
ULTRA
For days that start before sunrise
and end after sunset.
When distance becomes as much mental as physical.
For what effort? Long aerobic effort · 60-75% max HR · Fat adaptation
FUEL ZONE 2 — Macadamia Salt · <4g carbohydrates · Pure lipid energy
What kind of effort? Half marathon · Triathlon · Tempo run · 75-85% max HR
FUEL TEMPO — Fruit + Macadamia · 10-15g carbohydrates · Coming soon
For what effort? Weight training · CrossFit · Pre or post-workout
FUEL CORE — Peanut · 10g protein · Coming soon
For what effort? Running · >85% HRmax · Maximal effort
FUEL ULTRA — Carbohydrate gel · 30g carbs · Coming soon
LIPIDS FIRST?
Sugar provides quick energy.
But this speed often comes at a cost: energy spikes, fatigue crashes, repeated cravings, and digestive discomfort.
A lipid and electrolyte-based approach provides more progressive, stable energy better suited for long-duration efforts.
Fewer rollercoasters.
More consistency.
Because in endurance, victory rarely belongs to the most explosive.
It often belongs to those who know how to last.
Pre-orders open.
We could have waited until the entire range was ready.
We chose to launch one product at a time.
A new product. Every month.
Because progressing in the field is better than waiting for perfection.
Welcome to the first kilometers of Brutal Salty Energy.
The Science Behind BSE.
Fat adaptation. Metabolic flexibility. Zone 2. Why most athletes burn the wrong fuel – and how to change that.
